PENNSYLVANIA INTERSCHOLASTIC ESPORTS ASSOCIATION (PIEA) ANNOUNCES SHEETZ AND PENNSYLVANIA COLLEGE OF TECHNOLOGY AS OFFICIAL STATEWIDE LEAGUE SPONSORS
Additional partners to sign on ahead of the PIEA playoffs include HyperX, ViewSonic and Sector Six
HARRISBURG, PA -- May 13, 2021 - The Pennsylvania Interscholastic Esports Association (PIEA) announced today the signing of new league sponsorships ahead of the upcoming PIEA Championships which will be livestreamed on YouTube and Twitch Wednesday, May 19 and Thursday, May 20. Pennsylvania College of Technology (Penn College) and Sheetz are the newest sponsors to get involved in the esports league, which debuted its first competitive season this spring.
In addition to these sponsors, HyperX, ViewSonic and Sector Six will also be partnering with the PIEA for the championship broadcasts. HyperX will be donating gaming peripherals to the winning teams, and ViewSonic is donating its high-end gaming monitors to the first place students as well. During the live state championship broadcasts, on air casters will also be utilizing HyperX and ViewSonic products while calling all the exciting tournament action. Sector Six was recently named the official apparel partner and will be producing the PIEA Championship jersey as well as other apparel items that will be available to players and fans.
The PIEA was established in 2019 as one of the first governing bodies focused solely on esports in the country. Pennsylvania high school Rocket League and Overwatch esports teams have had the chance this season to experience quality competition with neighboring high schools and will now play for state championship titles. The recent sponsorships and partnerships signifies another step in the right direction for esports across the state.
“Sponsorships and partnerships like these will help the PIEA continue to offer the wide variety of benefits that esports provides to students across the Commonwealth,” said Bill Thomas, member of the PIEA’s Board of Directors. “These brands and college programs represent the vital link between engaging in esports at a young age and ultimately developing that passion into a potential career.”
As part of their sponsorship, Penn College will be highlighting their multiple degree programs as well as their new and growing esports program. This new relationship with the PIEA gives them a direct pipeline to some of the best high school esports players in the state. Fans tuning in to the upcoming championships may also recognize Penn College esports coach Josh Young, who will be featured in coverage during the broadcast.
“We place a strong emphasis on esports at Penn College because we see and understand the value that the program has on the students in both the short and long term,” said Carlos Ramos, director of strategic marketing at Penn College. “Partnering with the PIEA was a no-brainer for us, and we look forward to making an impact together while continuing to grow esports on both a local and national level.”
Esports, or competitive gaming, has been on the rise in both professional and academic settings in recent years. During the pandemic, esports has proven to be one of the few activities that students can participate in safely while being at home, which has contributed to the rise in popularity for both players and brands looking to enter the esports industry.
Sheetz is already active in the esports space through their partnership with the Pittsburgh Knights and other amateur and youth sports throughout the state. Through their sponsorship of the PIEA, Sheetz will also receive a patch on the official PIEA Championship jersey.
“Esports has continued to advance at both the high school and collegiate level, and more students are seeing offers for scholarships, gaming career opportunities, and options for students interested in STEM professions,” said Nick Ruffner, Sheetz public relations manager. “It is because of this that we feel partnering with teams and organizations dedicated to esports helps fuel our overall goal to encourage and impact youth sports and its countless benefits.”
The PIEA Championships schedule is as follows:
Rocket League: Wednesday, May 19th
Round Series Start Time End Time
Semifinal A Best of 7 4:00 PM ET 5:00 PM ET
Semifinal B Best of 7 5:00 PM ET 6:00 PM ET
Finals Best of 7 6:00 PM ET 7:00 PM ET
Overwatch: Thursday, May 20th
Round Series Start Time End Time
Semifinal A Best of 5 4:00 PM ET 5:30 PM ET
Semifinal B Best of 5 5:30 PM ET 7:00 PM ET
Finals Best of 5 7:00 PM ET 9:00 PM ET
Langdon Ramsberg: LRamsburg@mcneeslaw.com
Bill Thomas: WThomas@cnrllc.org
About PA Interscholastic Esports Association
The PA Interscholastic Esports Association (PIEA) is one of the nation's first high school governing bodies solely focused on statewide esports programs and clubs. The nonprofit is a collaborative effort between McNees, Wallace and Nurick, a law firm with an Esports practice to advise the industry on legal matters; the Hollinger Family, which already has part ownership of a Formula One race team; and Estars, an esports tournament infrastructure company. The mission of PIEA is to be a Pennsylvania esports advocate and resource for regulatory oversight and competition guidelines for interscholastic esports.
Estars is the best of esports engagement all in one place, giving every fan a new way to play, compete, and win. Built specifically for the gamer community, Estars is an interactive engagement platform for esports events worldwide. Using insights from top esports experts, Estars combines the best elements of competitive gaming with a social gaming platform, allowing fans to compete for virtual currency, real-world prizes, and exclusive in-game items. Based in Dublin, Estars was founded in 2018. More information is available at www.estars.com.
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 18 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. HyperX has shipped over 70 million memory modules, 10 million gaming headsets and one million keyboards worldwide. More information can be found at www.hyperxgaming.com